When
Apple was first released, it would have been hard to imagine that
Apple would have grown into a mega company with groundbreaking
technologies. Frequently competing with PC, Apple struggled through
its first years, but has accomplished remarkable things since the
release of the first iPod. PC no longer serves as competition for
Mac, because Apple has triumphed over PC sales for 25 consecutive
quarters.
However,
since the death of Steve Jobs, many have wondered—what is the
future of Apple?
Well,
the release of the Ipad mini this week was not promising
for the company's future. While the technology was remarkable,
managing to shrink the ipad to 53% lighter and 23% thinner,
the reaction was unenthusiastic. Many people compare it to the Kindle
Fire or popular tablets, but is about 100 dollars more expensive.
Forced to compromise high screen quality for cost, the screen's
quality is noticeably worse than that of the ipad. Although
Apple believed that consumers would appreciate the addition of a
camera and longer battery life, critics have scrutinized the company
for the decision.
In
my opinion, the enthusiasm for the release of the Ipad mini
proved to be the true problem apple faced. The release received
little news coverage, and there were no camp outs reported like there
have been for the earlier release dates. Has apple lost its
spark? Or has it only lost the face of Steve Jobs? Some reports have
stated that Steve Jobs planned out four years of projects to suffice
for apple after his demise. If this is true, than why are people not
buying?
Well,the
face of Steve Jobs was legendary, but could his image been
legendary enough to serve as the sole member of the marketing
team? People trusted Apple to produce effective and innovative
technologies, but if the only member they believed in has reached his
demise, than the couple may have too.
There
is no guessing what the future of Apple looks like, or what creations
will sweep the nation. For now, all we are aware of is that the
“rave” for Apple is diminishing.
No comments:
Post a Comment